Established in 1996, Columbia Food Laboratories provides high technology chemical analysis services to food producers and processors worldwide. Whether it is raw fruit and grain straight from the field or processed shelf-bought product, Columbia ensures food safety by testing for chemical and bacteria content safety.

Resonant Media connected with Columbia Food Laboratories through photographer Kim Campbell. Kim’s father has been a principal partner at Columbia, and contracted with us to design a tradeshow materials.

Columbia Food Laboratory has operated on word-of-mouth advertising for almost the entirety of its existence.

Knowing their nutritional analysis capabilities were underutilized in relation to their other services and overall capacity, they wanted a way to boost this segment of their offering.

Food producers have a lot of stainless steel throughout their facilities, so we designed this guerilla marketing piece for sales reps to slap on any surface that seemed relevant when making sales calls.