In partnership with local venues and their closest friends, Charmparticles hosted a benefit for Ethos Music. The theme for the event was original: A Valentine’s Day performance of 80’s love songs and power ballads. In total, ten bands signed on for the evening, and selected nearly thirty popular hits from Tears for Fears to Pat Benatar.

Resonant Media was connected to the project through our friendship with Charmparticles. In conjunction with New Deal Vodka, Someday Lounge, and Terrestrial Records, we offered our support to Ethos by branding the event and design promotional materials.

Resonant Media’s initial contribution was to include only a poster design, but our input turned a few simple design tasks into an extensive campaign. We had the fortune of being involved at an early stage, and offered advice on everything from promotional planning to song choices.

By the time the project was definite, the single poster had extended to comprehensive event materials: event branding, ticket designs, and newspaper ads. We had several graphic compositions in the can and a phrase that resonated with organizers: Cover Your Hearts.

Unfortunately, without support from local circulars, advertisements were scrapped in favor of our most brilliant work of guerilla marketing: the Cover Your Hearts cootie catcher. We designed, printed, folded, and delivered nearly one thousand “fortune tellers” to local eateries, bars, and hipster hangouts. Through timing, cleverness, and word-of-mouth only, the Cover your heart event was a hit.